In 2020, families of K-12 students prepared & shopped for a school year unlike any other amidst the ongoing COVID-19 pandemic. And in 2021, U.S. Consumers returned to in-store shopping for school essentials as families and students planned to return to in-person classrooms last fall. While students are certainly back in classrooms, much has changed when it comes to shopping for a new school year — from personal hygiene products to ‘buy online pick up in stores’.
In this report, we take a closer look at foot traffic patterns across various retail categories to help retailers & CPG brands prepare for 2022.
In addition to foot traffic data, our analysis also incorporates survey data from our panel app, revealing shoppers’ intended behavior, as well as in-app activity data from our SDK partner Flipp, revealing correlations between shoppers’ online/in-app and real-world.