Undergrad college enrollment in the U.S. totaled roughly 16 million students last year. With many returning & first- time students expected back to campus this fall, the back-to-college season presents a major opportunity for retailers, fast food chains and telecom providers.
In this report, we took a closer look at Foursquare’s foot traffic and POI data to help brands & marketers tap into key learnings & trends from 2021, along with predictions for the 2022/2023 college year.
Foursquare analyzes consumer behavior based on foot traffic data from millions of Americans that make up our always-on panel. For the purpose of this report, all data is anonymized, aggregated and normalized against U.S. Census data to remove any age, gender and geographical bias.