Alcohol & consumer drinking trends

  • March 3, 2017

You are what (and where) you drink

Alexander Popov Unsplash

To better understand consumers based on where and what they drink, Foursquare analyzed visits to on- and off-premise venues and identified trends that can help advertisers hone in on their target audiences.

Foursquare’s location intelligence classifies 28 unique on- and off-premise categories (everything from sports bar to speakeasy to wine shop). This intricate data set, coupled with real-time insight into visit patterns, allows our first-party data to reveal new trends and shifts in behavior as they occur.


  • How foot traffic to on- & off-premise locations is changing
  • How millennial habits are changing the beverage industry
  • What tactics to use & when to identify and activate key audiences