To better understand consumers based on where and what they drink, Foursquare analyzed visits to on- and off-premise venues and identified trends that can help advertisers hone in on their target audiences.
Foursquare’s location intelligence classifies 28 unique on- and off-premise categories (everything from sports bar to speakeasy to wine shop). This intricate data set, coupled with real-time insight into visit patterns, allows our first-party data to reveal new trends and shifts in behavior as they occur.
- How foot traffic to on- & off-premise locations is changing
- How millennial habits are changing the beverage industry
- What tactics to use & when to identify and activate key audiences