If you’re wander-ing how much the travel industry is worth—it’s a lot. Spending is expected to only increase, reaching $7.27 billion by 2019, making it even more critical for brands to stay ahead of the curve.
With such growing consumer and marketer travel spend, as well an increase in transit and lodging options, we took a closer look at domestic travel to unpack some insights about consumer journeys here at home (and right before the holidays).
- An in-depth analysis of travelers who opt to stay at hotels, amidst the rise of alternative lodging
- How tourist foot traffic patterns compare to locals in top U.S. destinations
- Strategies for audience segmentation, targeting, messaging, and measurement