Q1 2024 Seasonal Strategy Guide

• Foursquare
• December 6, 2023

Understand seasonal changes in consumer behavior with location data to help brands uncover key learnings and prepare for the upcoming holiday season.

Many see the start of a new year as a perfect time for new beginnings. Resolutions are set to improve health, spending habits, and more. As a result, Q1 can be a time of major change in consumer behavior.

Here are the key learnings and trends to know for Q1:

• Airports are busiest when Americans come back from holiday vacations
  • In fact, January 8th was the busiest day for airports during Q1, as visitation reached +9% above benchmark.

• Americans celebrate Presidents’ Day weekend with recreation and as an opportunity to travel
  • People seek entertainment and leisure during the long weekend. Hotel chains see a +40% increase in customers, while aquariums and zoos see as much as a +63% uptick in visitation.

• Retail and grocery stores rebound for Valentine’s Day after a post-holiday slump
  • After a gradual decline throughout January, retailers and grocery stores should expect a surge in visitation as people shop for their loved ones.

• QSRs will be popular during the Super Bowl
  • Pizza and wing chains will see as much as a +10% uptick in visitation during the Super Bowl weekend.