Foursquare’s Guide to TV Measurement

  • April 12, 2023

Did you know that this year, Linear TV will represent 47.7% of total time spent with TV, while digital video will make up 52.3%?

Check out Foursquare’s guide to TV measurement and learn how target and measure your TV campaigns to maximize ROI.

 Inside this guide you will find:

  • An introduction to TV measurement 
  • How to set up your TV campaigns for success
  • How to measure every type of TV inventory with Foursquare 
  • How to compare TV campaign performance with other channels
  • Optimization tips
  • Why Foursquare
  • Powerful Results 
  • Getting Started