Beyond transaction data, location data can also provide valuable signals about consumer behavior. Foursquare measures all of the places people go before and after making a purchase, offering unprecedented visibility into the entire consumer journey. With access to this technology, leading brands identify the right audiences to target, the right moments to reach them, and the right messaging to captivate their attention.
- Segment audiences based on real world behaviors
- Tap into moments of receptivity
- Build strategic partnerships based on venues listed