Foursquare + AWS Data Exchange: Creating Customer & Shareholder Value

  • August 8, 2022

How to use location intelligence for more accurate and precise decision making

AWS Data Exchange

For every investment you make, even the smallest advantage can result in better returns, reduced risk exposure, and substantive competitive traction. Augmented location intelligence provides insights into customer spend and foot traffic that helps you finetune your analysis of a business’ financial health. For asset managers, location intelligence provides useful inferences about cash flow, earnings, and the value of property holdings.

In this guide, you’ll learn:

  • The value richer transaction data brings to business classification data, enabling a broader and more accurate view of financial performance indicators.
  • How location data like footfall traffic better predicts economic performance, netting higher earnings and revealing real estate investment trends.
  • How data creates richer insights into potential market health and portfolio performance and can fill gaps in your CRM.

Location intelligence data, delivered with Foursquare Places and Foursquare Visits through the AWS Data Exchange, delivers insights that put you on firmer financial footing.