eBook

Location data in a marketing lifecycle-download

  • June 23, 2020

Insights into location data use, benefits and opportunities

Lifecycle Data Marketing
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Location, location, location. While this catch-phrase is often applied to real estate, for today’s Marketer, it can just as easily be applied to data. From segmentation and targeting, to measurement and analytics, location data informs Marketers on consumer behavior, ad effectiveness and retail performance. But does location data deliver on these promises? And with so many data resources, where does location data reside in the Marketer’s toolkit?