eBook

How to: Use location data to uncover the consumer visitation journey

  • Ali Rossi
  • June 16, 2021

Where your consumers come from matters.

Lookingback
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It’s about the journey, not the destination.

At least, that’s what businesses are thinking when they look to understand the consumer visitation journey, which highlights a consumer’s real-world path before and after visiting a given brand. These insights are valuable in helping enterprises and brands to:

  • Build relevant messaging to reach key audiences
  • Uncover partnership opportunties
  • Benchmark against the competition
  • Prioritize new store locations

To better help businesses tackle such tasks, Foursquare created a Consumer Journey Matrix methodology that exposes what stops visitors made directly before and after visiting a specific brand, as well as two stops before and two stops after.