Cleansing and Enriching Transactions With Point Of Interest Data

  • January 12, 2023

Transaction data is often cryptic, incomplete, and mixed with irrelevant information – making it difficult for analysts to find context in transactions and effectively use the data.

Leveraging location data for merchant record cleansing and data enrichment can turn this indiscernible data into actionable insights. Points of interest (POI) data can provide added information around each transaction to help dedupe, complete, and categorize data.

Merchant record cleansing can help you to;

  1. Enhance consumer experiences
  2. Reduce operating costs
  3. Get a fuller view of a client’s financial picture 
  4. Develop targeted marketing campaigns 

Download our ebook to find out how location data can aid in merchant record cleansing and deliver actionable data you can trust to drive business success.