In this ever-changing landscape, foot traffic analysis is critical for QSRs to keep a finger on the pulse of competitive trends. Our latest research shows how leading enterprises can analyze location data in order to uncover hidden insights, with a focus on understanding competitors’ customer loyalty. With a deep understanding of how people move around the real world, Foursquare is uniquely positioned to shed light on business performance based on real world consumer behavior, rather than reported behavior and brand perception.
In this report, you’ll learn…
- Which location-based metrics you should incorporate into your competitive analyses
- How to index and rank chains in order to identify trends over time
- Why data visualizations are a powerful tool to uncover regional nuances
- The types of insights you can derive by utilizing foot traffic data in your competitive intelligence