Webinar: COVID-19 impact on football fans’ behaviors

Using location and TV viewership data to examine how football fans’ adapted their habits for the pandemic-era.

With the Super Bowl on the horizon, Foursquare combined our first-party visitation data with TV viewership data from Inscape, VIZIO’s data product with anonymized insights from 17+ million opt-in TVs across America, to examine the relationship between viewing habits (at-home vs. stadium) and real-world behaviors.