Enriching Transactions With Point of Interest Data
To Better Understand Buyer Behavior
Transaction data can be messy, inconsistent and lack key information to give context to the transaction. By joining transaction data with point of interest data, businesses can better understand buyer behavior and model spend patterns. Product managers can then use this enriched data to improve their products and ultimately deliver more engaging customer experiences.
In this session, Foursquare’s Director of Customer Success Ryan Chang will sit down for a fireside chat with Ntropy’s CTO Ilia Zintchenko to discuss how leading companies are cleansing merchant records with location intelligence. You’ll learn:
- Why point of interest data is critical to effectively transform and utilize transaction data
- How leading enterprises are using Foursquare POI to enrich transactions
- How technological innovations will unlock new possibilities in transaction cleansing in the months and years ahead
Director of Enterprise Customer Success