Enhancing Your Competitive Intelligence With Geospatial Data
How leading telcos are leveraging location data to derive rich consumer insights From opening a new phone plan, to seeking in-person technical support, to simply needing a simple device upgrade, businesses can learn from many telco brands as their shoppers like to visit stores in-person and benefit from having a real-world experience with their preferred carrier. Foot traffic patterns serve as a powerful indicator of industry trends, enabling analysts, business intelligence and research teams to keep a finger on the pulse of the competitive landscape.
Join us for a webinar on 3/14 at 1PM ET/ 10AM PT, where Foursquare’s Research & Insights Lead Emily Owayni will share how location intelligence is helping telcos better understand the competitive landscape, align with shoppers’ interests and plan for the future.
- Key metrics you can use to track of the competition with location intelligence, from market penetration to share of traffic
- Industry trends to watch, including demographic shifts and changes in store dwell times which can be especially relevant during economic downturns
- Data-driven approaches to uncover hidden opportunities and capitalize on consumer behavior
Research & Insights Lead