Webinar: In Conversation: A Full Funnel Approach to Measuring The Entire Customer Journey with Oren Teich
Today’s marketers only understand half of their customers’ journey. The issue is that today’s brands lack a holistic approach to evaluate media’s impact on both online and offline KPIs.
At MMA MATT Unplugged: The Future of Attribution, marketers and leading attribution experts and thought leaders from leading enterprises like Meta and Google, convened to discuss and define the technologies that lead the way to effective multi-touch attribution (MTA). Foursquare’s SVP of Product Oren Teich led a session to discuss how marketers can connect consumers’ behavior across online and offline touchpoints to inform campaign optimizations and budget allocations, using Foursquare’s Closed Loop Attribution.
– The important challenge of measuring and proving ROI across the entire business beyond different marketing tactics
– The great consumer shift with countless touch points between the customer and your brand, involving challenges including personalization & privacy, accessibility & trust, and adaptability & optimization
– How to measure complex behaviors like order ahead and buy-online-pick-up-in-store, quantifying the impact of your media strategies on real world business outcomes
Watch the video to learn more about how marketers are innovating with location technology to gain a holistic view of the customer journey.