Challenge:
Build brand awareness with a video Connected TV campaign for a healthy pet food brand. Drive in-store traffic to neighborhood pet stores where the products are sold, and measure foot traffic.
Solutions:
Rise Interactive created two CTV campaigns to reach consumers on the largest screen in the home. They developed custom location-based segments with FSQ Audience: users who recently visited animal shelters, competitor locations, and neighborhood pet stores.
To understand the effectiveness of their campaign on driving store visits, they used FSQ Offline Conversion Feeds.
Results:
- Exceeding KPIs: While the average Cost Per In Store Visit (CPISV) per campaign was $1.64 and $1.52, FSQ Audience achieved nearly 50% lower at $0.90 and $0.81
- High-Performing Visit Rate: FSQ Audience resulted in a 2.46% visit rate, 40% higher than the campaign average.
