Building for Speed: Why Culture Change Starts with Performance
May 14, 2025Over the past year, Foursquare has quietly undergone a transformation focused on one thing: velocity. Velocity in our decision making,…
Smarter Targeting Strategies in Times of Economic Uncertainty
May 8, 2025Following the broad tariff announcements, both consumers and advertisers have adjusted course. Some shoppers are stockpiling ahead of price hikes;…
When Money’s Tight, Metrics Matter: Why Attribution Is Your Best Defense in Uncertain Times
April 24, 2025According to the IAB, 94% of 100 U.S. advertisers surveyed in February said they were concerned about the impact of…
Q2 2025 Location-Based Targeting Guide for Smarter Advertising
March 24, 2025Q2 is packed with key advertising moments that drive consumer spending across dining, retail, travel, entertainment, and more. Whether you’re…
A Retailer’s Guide to Location-Based Advertising
February 19, 2025Location-based advertising helps retailers understand how shoppers move through the world, using real-life behaviors—like past visits and real-time movements—to engage…
FSQ Attribution Guide To Campaign Success
January 30, 2025Unlock the power of location-based attribution and create marketing strategies that lead you to success. In this guide, you will…