Case studies
Pinterest Drives Store Visits and Customers for Home Improvement Retailer Using Foursquare Attribution
In the midst of a brand evolution, a leading Canadian home improvement retailer sought to understand whether a full-funnel Pinterest strategy succeeded in driving measurable business impact in the form of foot traffic to stores during the Spring season, a critical period for the Home & DIY retail category.
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FSQ Measures Incremental Visits Among New Customers For Papa Murphy’s
Papa Murphy’s agency, Barkley, wanted to demonstrate the effectiveness of the pizza chain’s media campaigns in driving incremental visits and reaching new customers. Leveraging Foursquare’s measurement solution, Attribution, the agency was able to provide quantifiable results that demonstrated the positive impact its media efforts had toward achieving Papa Murphys’ goals of attracting new customers and increasing visitation rates.
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Reddit Leverages Foursquare to Drive and Prove Footfall for QSR
Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using Foursquare Audience segments and Foursquare Attribution to optimize and measure the campaign, Reddit was able to prove the campaign was responsible for driving more people to QSR locations and a higher conversion rate.
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News and blogs
Minimizing Wasted Ad Spend: Making Every Dollar Count
Wasted digital advertising spend hit a record $123 million in the second quarter of 2024. This figure is up $25…
Deck the Halls with Data
Elevating Holiday Marketing with Location Intelligence Across Dining, Travel, Retail, and More Is it the holiday season already? For marketers,…
How Retailers can Maximize Holiday Sales with Location Intelligence
The holiday season is a magical time for consumers and retailers alike. The joy of gift-giving, the festive atmosphere, and…
Understanding The Customer Journey At Every Stage
Navigating the complex world of consumer behavior In today’s hyper-connected world, brands have an unprecedented level of access to consumers.…
Videos and demos
Events and webinars
Using TikTok to Maximize Your Paris 2024 Impact
Foursquare and AdWeek are co-hosting and co-marketing a webinar with TikTok. To make this timely and relevant for our target…
Foursquare’s Remarkable Transformation Into Leading Location Intelligence Platform
Win With Your Advertising For The Summer Games
Join us for this webinar on how to leverage location data from Foursquare to make your summer sports campaigns a…
Driving Optimized Traffic with Pinterest
Pair Pinterest with Foursquare Attribution to optimize ad performance A haven for visual purchase planners, Pinterest is the perfect place…
Reports and insights
Win Gold For Your 2024 Summer Games Campaign with Foursquare
This year’s games take place in the iconic city of Paris, promising spectacular events set against stunning landmarks, capturing global…
Maximize the impact of your holiday campaigns with FSQ Targeting
The holiday season is the best advertising opportunity of the year as consumer spending soars. Thanksgiving, Black Friday, Christmas, and…
How to measure campaign effectiveness with Foursquare Attribution
Your Foursquare Attribution report will help you glean valuable insights into overall performance, audience validation, media efficiency, and learnings to…