Foursquare Attribution Description
What is Foursquare Attribution?
Foursquare Attribution is a measurement solution that can quantify the effectiveness of advertising campaigns at driving conversions across all channels. Trusted by 1000+ brands and 550+ publishers and platforms, it is the industry’s leading multi-touch attribution solution. An independent and trusted platform for accessing robust and precious location intelligence, Foursquare persistently captures the visits of consumers and connects them to your digital and traditional advertising. We connect campaign exposure to real conversions, both store visits and online activities, revealing the true incremental impact of your ads, your top drivers, and your opportunities to optimize.
Our Attribution user interface updates daily (after reporting thresholds are met) to show you campaign insights, as available, such as visits, cost data, demographic indices, other businesses visited, day & time, partner/channel performance, creative performance and store-level visits.
For more information on methodology, please review our Attribution Methodology One Sheet.
Addressable TV connects Addressable TV advertising to offline activities. Together, we will identify cases where you have served an advertisement via Addressable TV to a Foursquare panelist by matching based on a hashed ID. You will receive end of campaign reporting that measures in-store impact for digital advertising.
Digital Standard connects digital advertising (including display, video, and over-the-top TV) to offline activities. You will receive reporting that measures in-store impact for digital advertising updated on a daily basis (where possible) with the first reporting available once sample is sufficient.
Linear TV (Standard or Premier) gives you insight into the impact of Linear TV advertising on real world behavior, allowing you to optimize in-campaign, or to use this data as a planning tool for future campaigns. Linear TV Standard provides attribution per campaign (as defined by Kantar) and insights on volume and performance analysis by National Networks, Dayparts, Program, Genre, Creative, and Spot-length for each advertiser’s campaign (where sample is available). Linear TV Premier provides attribution per campaign (as defined by the ad schedules that you provide) and insights on predefined dimensions such as Local, National, Targeted media or Brand, ISCI code, or other identifiers. For Linear TV Premier, we require that our clients agree to deliver Linear TV media plans, relevant Linear TV campaign data, and Linear TV as-run logs for all applicable campaigns. In turn, you will receive in-campaign or end of campaign reporting that measures in-store impact of television advertising.
Out-of-Home connects out-of-home (“OOH”) advertising (digital or static) to offline activities. Foursquare identifies cases where you have served an advertisement to a Foursquare panelist by matching based on OOH board Lat/Long and Foursquare panelist location within viewshed. You will receive in-campaign or end of campaign reporting that measures in-store impact for OOH advertising. You may also add-on surveys to OOH, as described below.
Paid Search connects digital paid search advertising to offline activities. In order to provide this service, we require that our clients add Foursquare ‘click redirects’ to keyword ad buys on search engines. Foursquare will then identify cases where our clients have a paid search advertising clicked on by a Foursquare panelist by matching based on a hashed ID or web cookies. Our clients will receive updated attribution metrics on a daily basis (where possible) if sample is sufficient, or end of campaign reporting that measures in-store impact for digital advertising.
Closed-Loop Attribution provides campaign measurement for online conversion events (in addition to offline conversion events, if applicable) across all channels. With Closed Loop Attribution, brands and advertisers can understand campaign performance in driving newer outcomes in their customers’ path to purchase, such as click-and-collect transactions or online conversions. This feature leverages an advertiser’s first party online conversion data from digital properties, making it possible to measure all campaign KPIs in a unified UI to make optimizations in-flight.
Omni-Channel gives you insight into deduplicated volume and performance across any two channels (such as Linear TV and digital channels) through custom saved views. You will receive in-campaign or end of campaign reporting.
Optimization enables you with the power to optimize campaigns using your own defined parameters prior to the campaign end date and to achieve better in-store performance. In order to do this, you will provide Foursquare with features associated with impression data, including the device ID, exchange, publisher, placement, audience segment, location, and creative. Foursquare uses this data to augment measurement of the impact of the features associated with ad exposure on consumers’ real world behaviors and provides you with a feedback mechanism that allows you to optimize active campaigns. In return, you will receive in-campaign reporting that utilizes detailed impression data to measure in-store impact of digital advertising. In order to provide this service, we require that our clients deliver impression files on a daily basis until the flights for all applicable campaigns have been completed.
Surveys ping Foursquare panelists to ask brand or purchase related questions (examples: brand lift, purchased product, etc.) via FSQ Rewards. This service can be utilized when combined with measurement of one or more media channels. You will receive survey responses for up to five (5) multiple choice questions, delivered post campaign in aggregate form per applicable question.
Website to Store connects a website visit to offline activities, enabling brands, advertisers, publishers, and agencies to quantify the impact of a website visit (such as a ‘Store Locator’ page) to driving in-store visits. Together, we will identify cases where you have served a webpage to a Foursquare panelist by matching based on a hashed ID or web cookies. Once the matches are identified, Foursquare will run the data through a set of models to determine the impact of the ad exposure to the consumers’ real world behaviors.
Updates. We reserve the right to modify this Foursquare Attribution description. We will notify you by making the revised version available on this page, and an updated revision date will indicate that changes have been made. We also reserve the right to modify or discontinue any or all of the above services at any time, for any or no reason, with or without notice.