Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands.
Foursquare’s proprietary location data tells the same story, showing a 16.5% lift in foot traffic to brick-and-mortar retailers amongst parents between the Fourth of July and Labor Day. In this report, Foursquare took a close look at consumer behavior during last year’s back to school season to identify 10 of the most effective strategies that brands can apply to stay ahead of the curve.
Learn:
- How far consumers travel for back to school shopping
- Location insights to help capitalize on key shopping days
- Strategies you can use to steal share from the competition