How to: Win this back-to-school season

  • April 18, 2019
Neobrand Unsplash

Every year retailers gear up for back to school season. With back to school spending reaching approximately $82 billion in 2018, it’s no wonder back to school remains a staple for retail brands.

Foursquare’s proprietary location data tells the same story, showing a 16.5% lift in foot traffic to brick-and-mortar retailers amongst parents between the Fourth of July and Labor Day. In this report, Foursquare took a close look at consumer behavior during last year’s back to school season to identify 10 of the most effective strategies that brands can apply to stay ahead of the curve.


  • How far consumers travel for back to school shopping
  • Location insights to help capitalize on key shopping days
  • Strategies you can use to steal share from the competition