Telecom Industry Analysis

• February 28, 2023

From opening a new phone plan, to seeking in-person support, or just needing a simple device upgrade, telecom shoppers have varied motivations for visiting a carrier store in-person.

In our latest research, we analyzed real-world foot traffic patterns to help carriers better understand the competitive landscape, align with shoppers’ interests and plan for the future.

In this report, we take a closer look at behavior and foot traffic patterns to define these telecom shoppers and understand their motivations for visiting, to help telecom carriers plan for the future.

Foursquare analyzes consumer behavior based on foot traffic data from millions of Americans that make up our always-on panel. For the purpose of this report, all data is aggregated and normalized against U.S. Census data to remove any age, gender and geographical bias.