Guide

Q3 2025 Location-Based Targeting Guide: Outsmart Your Competition

  • May 20, 2025

Incorporate Foursquare location segments to improve targeting accuracy, resulting in a 47% reduction in CPA and over 200% ROI, according to Forrester.

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In a season shaped by shifting routines and evolving spending habits, it’s more important than ever to ensure your ad dollars are reaching consumers who are actively in-market. With economic uncertainty influencing how, when, and where consumers spend, a targeting strategy centered around real-world behavior is no longer optional, it’s essential.

This guide equips you with dozens of strategic, location-based targeting segments designed to help you outshine your competition and connect with high-intent audiences during key Q3 moments, including:

  • 🎆 Fourth of July
  • 🇺🇸 Labor Day Weekend
  • 🍦 National Ice Cream Day
  • ✈️ Summer Travel & Fitness
  • 🎒 Back-to-School Shopping 
  • 🏈 NFL Kickoff & Baseball Season
  • 🛍️ Early Holiday Shoppers 
  • 💄 Fall Beauty Launches
  • 💍 Weddings, Parties & Summer Entertaining
  • …and more!

Download the guide above or connect with our team to build a location-based targeting strategy tailored to your Q3 goals.