Location-based advertising helps retailers understand how shoppers move through the world, using real-life behaviors—like past visits and real-time movements—to engage customers at key moments. It offers insights into shopper habits and preferences, enabling retailers to create, measure, and optimize personalized, context-driven campaigns that boost ROI.
Download this guide to learn:
- Why over 75% of retailers rely on geomarketing to promote their products and services
- The latest retail trends shaping the industry
- Real-world use cases and success stories of location-based advertising in action
- Effective targeting strategies to reach the right shoppers
- Proven measurement techniques to drive store visits and sales
…and more!
Access the free guide above or connect with our location-based advertising experts to learn how Foursquare helps retailers boost campaign ROI—over 200% through improved targeting and 500% through enhanced measurement.