This year’s games take place in the iconic city of Paris, promising spectacular events set against stunning landmarks, capturing global attention. Utilize this unique opportunity to align your brand with the excitement and grandeur of the Summer Games, making a memorable impact on consumers. With the 2024 Summer Games almost here, harness Foursquare’s location intelligence to reach consumers during key moments of receptivity.
In this guide, we highlight key consumer personas to target and strategies to ensure that your messages make an impact, such as:
- Die-Hard Sports Fans: Engage enthusiastic sports fans who stay updated with major sporting events and will likely watch most of the Summer Games.
- On-Premise Sports Fans: Tap into the festive spirit by targeting social sports fans as they visit lively bars or restaurants to watch the Summer Games.
- Active Sports Fans: Reach consumers who play a specific sport as they visit sports centers and tune in to watch their favorite sport in the 2024 Summer Games.
Get in touch and easily activate any of these strategies in this guide to reach and engage consumers during the 2024 Summer Games. To learn more about incorporating Foursquare Targeting and Attribution into your campaign, watch this webinar on Summer Games advertising.