In this report, we take a closer look at consumers’ behavior and foot traffic patterns around dining out and grocery shopping during the recent holiday season. We compared behavior in 2021 with 2020 data to help advertisers identify and capitalize on what to expect and look forward to in the 2022 holiday season.
Foursquare analyzes consumer behavior based on foot traffic data from millions of Americans that make up our always-on panel. For the purpose of this report, all data is anonymized, aggregated and normalized against U.S. Census data to remove any age, gender and geographical bias.