| maid | string | Mobile ad-id. Available if approved to receive. Only one of maid or hashed_maid is available if approved. | 9745fc4b-13f4-477b-9dcc-47728a74f974 |
| hashed_maid | string | SHA-256 hashed MAID. Available if approved to receive. Only one of maid or hashed_maid is available if approved. | c8aae5aa27ad2baeaa700bc7bb19c13c486471c6370f98f90e80f9fdfead443a |
| persistent_id | string | A unique identifier for a user across all of a user's visits | b953fd9304c947431b8ec183bbe3d26a485a073aa684dc5a89d74db8ca79b845 |
| venue_id | string | FSQ unique identifier of venues (individual store). Available if approved to receive store-level data | 4ba12857f964a520469d37e3 |
| chain_id | string | FSQ unique identifier for a chain | 4b6f6361f964a52067ee2ce3 |
| chain_name | string | Name of chain | The Home Depot |
| dma (US only) | string | Designated market area of the venue | Los Angeles, CA |
| zip | string | Postcode of the chain of the venue | 90210 |
| protected_timestamp | string | Date and timestamp when user visited, +/- 2 hours; ISO 8601 | 2019-07-24 9:15:03 |
| dwell | number | Number of minutes a user is in a venue (difference between start and end time) | 7 |
| source_indicator | string | Indicates whether the visit is from a 1P (O&O, SDK) or 3P source | 1P or 3P |
| home_zip (US only) | number | Home zip code of user, for zips with >1k in population. This data point can be optional | 10016 |
| confidence_score | string | Filter visits based on high/medium/low confidence score depending on your use case. Identify high confidence visits for modeling, or include medium and low confidence visits to increase scale for audience activation | Medium |
| confidence_score_decile | string | Filter visits based on a decile from 1 to 10, with 1 being the lowest confidence and 10 being the highest. Visits assigned a confidence score of "1" fall into the first decile (or bottom 10% of ranked confidence scores), while visits assigned a score of "10" are considered our highest confidence visits and fall in the top 10% of ranked scores. | 10 |
| home_cbg (US only) | string | Indicates the census block group in which the visitor lives if the cbg is >600 in population | 482012231001 |
| work_cbg (US only) | string | Indicates the census block group in which the visitor works if the cbg is >600 in population | 482012231001 |
