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How Foursquare Built The Most Powerful Attribution Solution

How Foursquare Built The Most Powerful Attribution Solution

September 30, 2024

In today’s complex advertising landscape, understanding the true impact of omnichannel campaigns is crucial for marketers. Foursquare Attribution allows advertisers…

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FSQ Faces: James HuYoung, General Counsel

September 24, 2024

We want to reintroduce James, Foursquare’s new General Counsel  Congratulations on your promo! What are you most excited about as…

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FAQ: The Relationship Between GeoAI, GIS, Generative AI, & Data Analytics

September 17, 2024

In the complicated world of geospatial data, analytics, and artificial intelligence, you may be wondering… how do I keep up?…

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Introducing Sales Impact: FSQ Attribution from Exposure to Visit to Purchase 

September 10, 2024

Today, we are thrilled to announce the latest innovation to Foursquare Attribution, Sales Impact. Sales Impact empowers marketers to measure…

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FSQ Faces: Lindsey Kintner, Global Head of Sales

September 9, 2024

Lindsey Kintner is a seasoned leader with over 20 years of experience across sales. Today, we welcome Lindsey to Foursquare…

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Foursquare Data Platform: From Fragmentation to Control (Plane)

August 27, 2024

In our previous blog post, we explored how the modern data platform is an unbundled version of a traditional warehouse.…

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How Retailers Are Elevating Strategies with GeoAI & Emerging Technologies

August 22, 2024

GeoAI…machine learning…artificial intelligence—these terms have become more than just buzzwords in recent years; they represent a transformative shift in how…

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FSQ Faces: Vikram Gundeti, Chief Technology Officer

FSQ Faces: Vikram Gundeti, Chief Technology Officer

August 15, 2024

Vikram Gundeti is now the Chief Technology Officer at Foursquare. A seasoned data expert with many patents to his name,…

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Minimizing Wasted Ad Spend: Making Every Dollar Count

August 14, 2024

Wasted digital advertising spend hit a record $123 million in the second quarter of 2024. This figure is up $25…

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Modern Data Platform: An Unbundling of a Traditional Data Warehouse

August 6, 2024

My software engineering career began in 2004 at Teradata, a data warehouse company, where I worked on various components of…

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Deck the Halls with Data

August 1, 2024

Elevating Holiday Marketing with Location Intelligence Across Dining, Travel, Retail, and More Is it the holiday season already? For marketers,…

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FSQ Faces: Arianna Vogel, Senior Director, Product Marketing

July 25, 2024

We’re excited to share our latest conversation with Arianna Vogel, Senior Director of Product Marketing at Foursquare. Arianna leads the…

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Bring Your Own Data: why the “BYOD” approach is the next frontier of location intelligence

July 23, 2024

While the ever-evolving needs of business continue to change, one key aspect of the future remains steadfast: high–quality data will…

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How Retailers can Maximize Holiday Sales with Location Intelligence

July 9, 2024

The holiday season is a magical time for consumers and retailers alike. The joy of gift-giving, the festive atmosphere, and…

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Forrester Total Economic Impact™ of Foursquare Targeting (Audience & Proximity)

July 8, 2024

Reach your customers where they are in real-time by leveraging Foursquare Targeting. Recently, Forrester Consulting conducted a Total Economic Impact™…

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Understanding The Customer Journey At Every Stage

July 1, 2024

Navigating the complex world of consumer behavior In today’s hyper-connected world, brands have an unprecedented level of access to consumers.…

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Foursquare Wins 2024 SAMMY Award for Groundbreaking Geospatial Innovation

Foursquare Wins 2024 SAMMY Award for Groundbreaking Geospatial Innovation

June 26, 2024

We are proud to announce that Foursquare was named a winner for the 2024 Business Intelligence Group Sales and Marketing…

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Maximize Your Back-to-School Shopping Campaign Success with Location Intelligence

June 26, 2024

In the world of retail, understanding consumer behavior is the cornerstone of success, especially during crucial periods like back-to-school (BTS)…

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What’s Possible: Strategies for Marketers to Thrive in 2024 and Beyond

What’s Possible: Strategies for Marketers to Thrive in 2024 and Beyond

May 2, 2024

As we step into the ever-evolving and complex marketing landscape, one thing remains unquestionable: change is constant. With new technologies,…

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FSQ Faces: Josh Kanagy, SVP, Global Sales

April 29, 2024

We are excited to announce that Josh Kanagy has joined Foursquare’s leadership team as Senior Vice President of Global Sales.…

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