In the meantime, check out some of our recent blogs!
Foursquare Data Platform: From Fragmentation to Control (Plane)
August 27, 2024In our previous blog post, we explored how the modern data platform is an unbundled version of a traditional warehouse.…
How Retailers Are Elevating Strategies with GeoAI & Emerging Technologies
August 22, 2024GeoAI…machine learning…artificial intelligence—these terms have become more than just buzzwords in recent years; they represent a transformative shift in how…
FSQ Faces: Vikram Gundeti, Chief Technology Officer
August 15, 2024Vikram Gundeti is now the Chief Technology Officer at Foursquare. A seasoned data expert with many patents to his name,…
Minimizing Wasted Ad Spend: Making Every Dollar Count
August 14, 2024Wasted digital advertising spend hit a record $123 million in the second quarter of 2024. This figure is up $25…
Modern Data Platform: An Unbundling of a Traditional Data Warehouse
August 6, 2024My software engineering career began in 2004 at Teradata, a data warehouse company, where I worked on various components of…
Deck the Halls with Data
August 1, 2024Elevating Holiday Marketing with Location Intelligence Across Dining, Travel, Retail, and More Is it the holiday season already? For marketers,…
FSQ Faces: Arianna Vogel, Senior Director, Product Marketing
July 25, 2024We’re excited to share our latest conversation with Arianna Vogel, Senior Director of Product Marketing at Foursquare. Arianna leads the…
Bring Your Own Data: why the “BYOD” approach is the next frontier of location intelligence
July 23, 2024While the ever-evolving needs of business continue to change, one key aspect of the future remains steadfast: high–quality data will…
How Retailers can Maximize Holiday Sales with Location Intelligence
July 9, 2024The holiday season is a magical time for consumers and retailers alike. The joy of gift-giving, the festive atmosphere, and…
Forrester Total Economic Impact™ of Foursquare Targeting (Audience & Proximity)
July 8, 2024Reach your customers where they are in real-time by leveraging Foursquare Targeting. Recently, Forrester Consulting conducted a Total Economic Impact™…
Understanding The Customer Journey At Every Stage
July 1, 2024Navigating the complex world of consumer behavior In today’s hyper-connected world, brands have an unprecedented level of access to consumers.…
Foursquare Wins 2024 SAMMY Award for Groundbreaking Geospatial Innovation
June 26, 2024We are proud to announce that Foursquare was named a winner for the 2024 Business Intelligence Group Sales and Marketing…
Maximize Your Back-to-School Shopping Campaign Success with Location Intelligence
June 26, 2024In the world of retail, understanding consumer behavior is the cornerstone of success, especially during crucial periods like back-to-school (BTS)…
What’s Possible: Strategies for Marketers to Thrive in 2024 and Beyond
May 2, 2024As we step into the ever-evolving and complex marketing landscape, one thing remains unquestionable: change is constant. With new technologies,…
FSQ Faces: Josh Kanagy, SVP, Global Sales
April 29, 2024We are excited to announce that Josh Kanagy has joined Foursquare’s leadership team as Senior Vice President of Global Sales.…
The Importance of Multi-Touch Attribution
April 18, 2024If businesses wish to increase success with digital marketing, they must consider multi-touch attribution (MTA). MTA is a more precise…
FSQ Faces – Alicia Donovan Brainerd, Director, Engineering
April 17, 2024We are excited to welcome Alicia Donovan Brainerd to Foursquare as a Director of Engineering! Together, we’ll learn more about…
Using Foursquare’s Places API to Enhance User Experience
April 11, 2024The digital age has changed the way we find information. Instead of flipping through the Yellow Pages, users turn to…
Phones, Lambdas and the Joy of Snap-to-Place Technology
April 10, 2024Before diving into lambdas, trees, and joy functions, we’ll start this overview of Foursquare’s Snap-to-Place technology with background on unique…
Building More Contextualized App Experiences with Location-based SDKs
March 28, 2024Location is a key consideration for app developers who want to provide a better experience for users. Location-based SDKs are…