Take advantage of key advertising opportunities in Q1 2025, leveraging creative location-based audience and geofencing strategies that drive higher engagement and campaign ROI.
Why use location-based targeting? Location-based targeting considers real-world behaviors, like past visitation history or live movements, enabling marketers to connect with audiences who show clear signs of purchase intent.
In this guide, you’ll find customizable targeting recommendations to reach consumers during major Q1 tentpole events, including:
- New Year’s: Tap into the “new year, new me” mindset by targeting resolution seekers who have recently visited gyms, self-care retailers, and bookstores.
- Super Bowl: Target football fans as they attend the big game, visit local eateries, and shop for fan gear.
- New York Fashion Week: Reach event attendees, influencers, and travelers from around the world as they visit New York for a week of fashion, art, and shopping.
- Valentine’s Day: Take advantage of this day of love by targeting consumers as they plan romantic dinners and shop for flowers, chocolates, or jewelry.
- Easter: Target parents whose visitation history shows they’ll likely shop for party supplies and Easter baskets, or reach consumers attending brunches or browsing for spring clothing.
- And more: Discover our most popular targeting segments and see where other marketers are focusing as the new year approaches.
Download the guide above, or get in touch with our location-based targeting experts to help you build custom targeting strategies specific to your campaign goals.