Challenge:
A quick-service restaurant, aimed to measure the full impact of their advertising on visits, transactions, and sales. They needed a solution that could measure and analyze performance across all conversions in real time.
Solution:
By leveraging real-time insights from FSQ Attribution, the campaign achieved significant lifts in sales and transactions as well as increases in store visits and average basket size.
Key results
Behavioral Transaction Lift
73% higher than the industry benchmark of 19.60%
Behavioral Sales lift
66% higher than the industry benchmark of 21.15%
Behavioral Visit Lift
Avg. Basket Size
Results:
Sales and transaction lifts exceeded industry benchmarks. While visit lift fell short of the FSQ benchmark, the increase in average basket size explains the overall growth in sales and transactions.
