Challenge:
A quick-service restaurant, aimed to measure the full impact of their advertising on visits, transactions, and sales. They needed a solution that could measure and analyze performance across all conversions in real time.
Solution:
By leveraging real-time insights, the campaign achieved significant lift in sales and transactions, though visit lift performance didn’t exceed FSQ benchmark, there was an increase in the avg. basket size, which explains the growth in transactions and sales.
Key results
Behavioral Transaction Lift
73% higher than the industry benchmark of 19.60%
Behavioral Sales lift
66% higher than the industry benchmark of 21.15%
Behavioral Visit Lift
Avg. Basket Size
Results:
By leveraging real-time insights, the campaign achieved significant lifts in sales and transactions, though visit lift didn’t exceed FSQ benchmark, there was an increase in the avg. basket size, which explains the growth in transactions and sales.
