Brand Challenge: To increase engagement by personalizing the app experience with location-aware weather forecasts.
Product Feature:
Foursquare Movement SDK is the foundation to AccuWeather’s hyper-local place recommendation engine within MinuteCast®, the company’s patented minute-by-minute precipitation forecast feature. By proactively pinging users and suggesting places to go based on current location and real-time weather forecasts, users benefit from a truly personalized app experience.
Key Results:
MinuteCast® reaches 20 million monthly app users, delivering context-aware content in real-time.
Product Used:
Embed Movement SDK to engage users with contextually-relevant and geo-aware content. Learn more.
