• April 24, 2025

When Money’s Tight, Metrics Matter: Why Attribution Is Your Best Defense in Uncertain Times

According to the IAB, 94% of 100 U.S. advertisers surveyed in February said they were concerned about the impact of tariffs on this year’s spending. Sixty percent anticipated budget cuts between 6% and 10% while nearly a quarter expected deeper reductions of up to 20%. As macroeconomic headwinds pick up — whether from rising tariffs, […]

Read more
Content Type
Content TypeBlogCase StudiesEvents & WebinarsPress CoveragePress ReleaseReports and InsightsVideos & Demos
Product
ProductGraphAudienceProximityAttributionStudioPlaces APIMovement SDKPlaces
Topic
TopicAIAttributionDataDevelopersLocation dataPartnershipsProduct updatesSpatial analysisThought leadership
Blog

When Money’s Tight, Metrics Matter: Why Attribution Is Your Best Defense in Uncertain Times

April 24, 2025

According to the IAB, 94% of 100 U.S. advertisers surveyed in February said they were concerned about the impact of…

Reports and Insights

Q2 2025 Location-Based Targeting Guide for Smarter Advertising

March 24, 2025

Q2 is packed with key advertising moments that drive consumer spending across dining, retail, travel, entertainment, and more.  Whether you’re…

Reports and Insights

A Retailer’s Guide to Location-Based Advertising

February 19, 2025

Location-based advertising helps retailers understand how shoppers move through the world, using real-life behaviors—like past visits and real-time movements—to engage…

Reports and Insights

FSQ Attribution Guide To Campaign Success

January 30, 2025

Unlock the power of location-based attribution and create marketing strategies that lead you to success. In this guide, you will…

Case Studies

How Foursquare Helped a QSR Quantify Success

January 30, 2025

Challenge: A quick-service restaurant, aimed to measure the full impact of their advertising on visits, transactions, and sales. They needed…

Blog

Foursquare Brings Enterprise-Grade Spatial Analytics to Your Browser with Kepler.gl 3.1

January 29, 2025

Since its launch, Kepler.gl has transformed how data scientists extract insights from location data, pioneering immersive visualization and interactive analysis…