Engineering the Spatial Foundation for FSQ OS Places
June 4, 2025Part 1: Fixing Spatial Inconsistencies through Open Geocoders Foursquare OS Places is a comprehensive dataset of real-world locations encompassing commercial…
Q3 2025 Location-Based Targeting Guide: Outsmart Your Competition
May 20, 2025In a season shaped by shifting routines and evolving spending habits, it’s more important than ever to ensure your ad…
Building for Speed: Why Culture Change Starts with Performance
May 14, 2025Over the past year, Foursquare has quietly undergone a transformation focused on one thing: velocity. Velocity in our decision making,…
Smarter Targeting Strategies in Times of Economic Uncertainty
May 8, 2025Following the broad tariff announcements, both consumers and advertisers have adjusted course. Some shoppers are stockpiling ahead of price hikes;…
When Money’s Tight, Metrics Matter: Why Attribution Is Your Best Defense in Uncertain Times
April 24, 2025According to the IAB, 94% of 100 U.S. advertisers surveyed in February said they were concerned about the impact of…
Q2 2025 Location-Based Targeting Guide for Smarter Advertising
March 24, 2025Q2 is packed with key advertising moments that drive consumer spending across dining, retail, travel, entertainment, and more. Whether you’re…