Companies like Wendy’s are tackling problems like
You’re failing to generate marketing ROI
Allocate budgets efficiently across channels to boost store traffic and maximize ROI
You’re unable to adapt and adjust marketing strategies in real-time
Optimize your investments in-flight with an always-on omnichannel attribution dashboard
You can’t see the impact of your ads on in-store visits and revenue
Understand the impact of your advertising on visitation and purchases in one unified view
You’re not confident in your measurement results
Trust that you’re making decisions based on the most accurate data possible and a sound methodology
How Foursquare for Marketers works
Build custom location-based audiences
Create personalized audiences or choose from 1500+ ready-made segments to target consumers based on real-world behaviors like visitation habits and online interests.
![Thumbnail](https://location.foursquare.com/wp-content/uploads/sites/2/2024/12/Audience_Hyper-targetedTentpoles-2.png)
Reach consumers using real-time geofences
Build custom geofences to influence consumer behavior in key moments of receptivity like when in close proximity to your stores or visiting competitive locations.
![Thumbnail](https://location.foursquare.com/wp-content/uploads/sites/2/2024/12/ProximityAnimation-1.gif)
Activate across major programmatic advertising platforms
Deploy and activate your targeting segments directly to your seat across nearly any screen or channel including desktop, mobile, CTV, OOH, social, and more.
![Thumbnail](https://location.foursquare.com/wp-content/uploads/sites/2/2024/12/omnichannel-measurement-2.png)
Measure campaign impact on driving store visits and purchases
Accurately attribute in-store visits and sales to specific campaign tactics to capitalize on what’s working, reduce wasted ad spend, and maximize ROI with omnichannel measurement.
![Thumbnail](https://location.foursquare.com/wp-content/uploads/sites/2/2024/12/04_Attribution_InvestmentOptimization.png)
Gain real-time insights to optimize campaigns in-flight
Gain a holistic view of campaign performance to identify new opportunities, refine targeting, and measure impact on revenue, ensuring your strategies stay aligned with evolving consumer behavior.
![Thumbnail](https://location.foursquare.com/wp-content/uploads/sites/2/2024/12/02_Attribution_CustomerJourney.png)
Optimize your ad campaigns in real time with a 360° view of your performance across channels
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