Leading brands use Foursquare
Foursquare can help marketers to:
Improve marketing ROI
Allocate budgets efficiently across channels to boost store traffic and maximize ROI
Reach engaged audiences
Connect with consumers actively showing interest in your offering and highly likely to convert
Measure real-world impact of ads
Understand the impact of your advertising on store visits and sales in one unified UI
Optimize campaigns in-flight
Gain real-time insights to optimize your investments in-flight
How Foursquare for Marketers works
Build custom location-based audiences
Create personalized audiences or choose from 1500+ ready-to-use segments to target consumers based on real-world visitation behaviors.
Reach consumers using real-time geofences
Build custom geofences to influence consumer behavior in key moments of receptivity like when in close proximity to your stores or visiting competitive locations.
Measure campaign impact on driving store visits and purchases
Accurately attribute in-store visits and sales to specific campaign tactics to capitalize on what’s working, reduce wasted ad spend, and maximize ROI with omnichannel measurement.
Gain real-time insights to optimize campaigns in-flight
Gain a holistic view of campaign performance to identify new opportunities, refine targeting, and measure impact on revenue, ensuring your strategies stay aligned with evolving consumer behavior.
Activate and measure across 550+ advertising platforms
Deploy and activate your targeting segments and measure campaign results across nearly any screen or channel including desktop, mobile, CTV, OOH, social, audio, and more.
Using Foursquare’s suite of marketing products, Jack in the Box targeted fast-casual diners, engaged them in real-time near their locations, and measured an 8.8% lift in foot traffic.
“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.”
Jamie Ogus
Senior Regional Marketing Manager, Jack in the BoxUnleash the full potential of your
ad campaigns with Foursquare
Ready to explore how Foursquare can help drive campaign success for you? We’d love to show you how.