Forrester Total Economic Impact™ of Foursquare Targeting (Audience & Proximity)

Reach your customers where they are in real-time by leveraging Foursquare Targeting. Recently, Forrester Consulting conducted a Total Economic Impact™ study, interviewing customers across QSR, entertainment, finance and telecommunication industries. The study discovers the value of investing in location data – revealing consumer intent throughout the customer journey and influencing consumer behavior in key moments.

The Value of Investing in Location Intelligence

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